No trip to Negril is complete without visiting and spending some time on the far West End at the World Famous Rick's Cafe to come experience one of the most beautiful sunsets in all of Negril.

Party atmosphere, great vibes, excellent people and good food & drinks make this a happening spot. Live music every sunset, cliff jumping, lots of people and an overall exciting time.

Come for lunch or dinner and have some of their delicious food, but stay for sunset as thats when things get busy! The crowds flock to Rick's just to capture the best picture perfect sunsets around.

Bring some friends, or make some there. Bring a swimsuit if you feel daring enough to make the jump like the Rick's Cliff Divers. Exciting, lots of fun and a must-do while in Negril.